Once the add-on has been installed, a new button will appear underneath the tracking ID fields, allowing you to add more pixels. The settings and events for each pixel will be the same as for the primary one. The additional pixels will also have manually inserted events.
If you have many pixels, have partners who want their own pixels on your site, or just wish to establish a “backup” pixel, this feature is quite helpful (and in great demand).
Having an extra pixel is also a smart move if you want to sell your company in the future.
fire pixels for a certain language using WPML. The Facebook Pixel, Google Analytics, and Google Ads Tag are all compatible with this functionality.