What’s more valuable than knowing precisely how a slim dress fits you if you can’t try it on before buying? The more information you supply, the happier your clients will be with your service. You need a comprehensive table with all size information to complete your online store and prevent misunderstandings during a transaction.
The primary cause of clients’ unhappiness with online purchases is that their expectations were not met. Perhaps it is only that each clothing manufacturer has its own criteria for sizing, and they vary from one another, so this may not rely on either you or them.
However, the issue you have to deal with is that your clients are unhappy and whine about something that is not your responsibility. The approach is to give them prior notice of the precise measurements so that the likelihood of misunderstandings is significantly reduced.
This is why we developed YITH Product Size Charts for WooCommerce, a plugin that tries to address these issues and that enables you to provide buyers all the information they want before to making a purchase. You both gain from this since consumers are happy and you avoid complaints about erroneous sizes, which might result in lost business and time wasted.
It may also be used for any product that needs extra information to be shown in tables or charts properly, thus it is not only limited to clothing.
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